Clinic Website Thailand: MedicalClinic Schema + Booking System (2026)

In 2026, 73% of new clinic patients in Thailand search Google before deciding which clinic to visit. But most clinic websites are still old templates that don’t look credible, have no online booking, and don’t rank on Google Maps.

This article covers what a Thai clinic website should have in 2026.

Why Clinic Sites Are Different

A clinic sells trust, not a product — the website needs to signal:

• Authority — who treats you? Credentials?
• Trust — accredited? Safe?
• Convenience — easy to book? Steps clear?
• Privacy — is patient data safe? (PDPA compliance)

All four need to be clear within the first 5 seconds.

A Good Clinic Website Structure

Home Page

• Hero: clinic image + clinic type + primary CTA “Book Appointment”
• Short About section (3-4 sentences)
• Top Services (3-6 featured + price range)
• Featured Doctor (1-2 doctors + credentials)
• Why Choose Us (3-4 specific points)
• Recent Reviews from Google (2-3)
• Location + Map
• Final CTA + Phone + LINE

Service Pages (1 page per service)

• Procedure detail in plain language
• Price range + what’s included
• Doctor who performs it
• Duration + recovery time
• Before/After photos (within medical advertising law)
• FAQ specific to the service
• Booking CTA

Doctor Profile Pages (1 per doctor)

• Professional photo
• Credentials (degree + board certification)
• Years of experience
• Specialty areas
• Languages spoken
• Publications / achievements (if any)
• Patient testimonials about the doctor
• Available days/times
• Book with this doctor CTA

Booking Page

• Select Service → Doctor → Time.
• Patient info form (don’t ask for allergies / medical history that aren’t needed yet — PDPA).
• Confirmation via SMS / email.

Patient Resources

• General FAQ
• Insurance coverage
• Aftercare instructions
• Patient stories (with consent)

About + Contact + Location

Schema.org for Clinics

MedicalClinic Schema (required)

{
  "@context": "https://schema.org",
  "@type": "MedicalClinic",
  "name": "Example Clinic",
  "image": "...",
  "telephone": "+66-...",
  "address": {...},
  "geo": {...},
  "medicalSpecialty": ["Dentistry", "Aesthetic Medicine"],
  "openingHoursSpecification": [...],
  "priceRange": "฿฿",
  "paymentAccepted": "Cash, Credit Card, Insurance",
  "currenciesAccepted": "THB"
}

Physician Schema (per doctor)

{
  "@type": "Physician",
  "name": "Dr. Example",
  "image": "...",
  "medicalSpecialty": "Dermatology",
  "alumniOf": "Mahidol University",
  "memberOf": "Dermatological Society of Thailand"
}

MedicalProcedure Schema (per service)

{
  "@type": "MedicalProcedure",
  "name": "Botox",
  "procedureType": "Therapeutic procedure",
  "preparation": "...",
  "howPerformed": "..."
}

Read Schema Markup Guide.

PDPA Compliance — Critical for Clinics

Clinics collect health data = sensitive personal data.

Required:

• Privacy Policy specific to healthcare
• Consent form before collecting data
• Data Processing Agreement with vendors (hosting, booking system)
• Encryption for stored data
• Audit log of who accessed what

If you use a vendor booking system → check whether servers are in Thailand (PDPA recommendation).

Local SEO for Clinics

Target Keywords

• “[Specialty] [city]” — “Phuket dentist”
• “[Specialty] near me” — “aesthetic clinic near me”
• “[Doctor name]” — brand search
• “[Procedure] price” — buyer intent

Google Business Profile

• Pick a specific category: Medical Clinic, Dental Clinic, Aesthetic Clinic.
• Photos: interior + exterior + equipment + team.
• Complete services list.
• Reviews — the single most important signal for clinics.

Read Google Business Profile Setup.

Reviews Strategy

• Ask satisfied real patients (never vulnerable patients).
• Reply to every review within 24 hours.
• Reviews should mention the specific service (“Invisalign treatment” beats “good”).
• Never buy fake reviews — Google + the medical authority penalize.

Clinic Tech Stack Options

Option A: WordPress + Custom Plugin

• Price: 150,000-400,000 THB
• Visual editor for clinic staff
• Requires a booking plugin (Amelia, Bookly)
• Maintenance: 4-8 hours/month

Option B: Custom Astro/Next.js + Headless CMS

• Price: 250,000-600,000 THB
• PageSpeed 90+ on Day 1
• Custom booking system
• Maintenance: 1-3 hours/month

Option C: SaaS Healthcare Platform

• Doctolib / Practo (5,000-30,000 THB/month)
• Fast setup, limited customization

Booking System Options

1. Custom-built

Price: add 100,000-300,000 THB on top of website Pros: workflow matches the clinic, data sits on your own server Cons: you have to maintain it

2. SaaS Integration

• Calendly — easy but basic
• Acuity — mid-tier
• SimplyBook.me — service-business focused
• Amelia (WordPress plugin)

3. Local Thai Platforms

• Most clinics build their own or use international SaaS
• Some use LINE OA + manual booking

Real Cases (Illustrative)

Aesthetic Clinic in Bangkok

• Web redesign WordPress → Astro
• Added online booking + doctor profiles
• Result: online bookings +280%, walk-ins down, revenue per patient +35% (pre-booked patients are more committed)

Phuket Dental Clinic

• Focused on international patients (TH 30%, EN 50%, CN 20%)
• Multilingual site in 3 languages
• Schema MedicalClinic + Physician + Service
• Result: Top 3 for “Dental clinic Phuket” within 6 months

Ready to Build a New Clinic Site

Request a consultation — discovery workshop is free. We analyze your clinic workflow before proposing a solution.

Specific services: Web Development | Custom Booking System.