Case Studies
Past workReal work showing how we help Southern Thai businesses grow — problems, process, measurable outcomes.
Featured Case Studies
Airport Transfer / Taxi / TravelKrabi
2 daysFrom going online to the first LINE OA enquiry
Case Study: Krabi Taxi Cab, an 8-Language Krabi Airport Transfer Website with a LINE OA Enquiry 2 Days After Going Online
Krabi Taxi Cab is a transfer service run by Krabi locals. Most customers are foreign tourists who need a ride from the airport to their hotel, or across provinces to Phuket, Khao Lak or Koh Lanta. These travellers search in their own language, search by route rather than by company name, and want a clear price and a quick way to book from their phone, often before landing or while waiting for luggage.
Window Blinds & Interior MaterialsSamut Sakhon
1 Canva fileStarting point
Case Study: From Canva to a Real Website for ZAINA International Group, with a Flip-book E-catalog
The client had a single website design in Canva and their product content ready. They wanted both a front end and a back end. For a start, they only needed to show products and get customers to message them on Facebook and LINE. They make their own product catalogs as e-books, and want to grow the site into a full online store once it is running.
Automotive Parts / Genuine Parts ImporterBangkok (Chatuchak) · nationwide delivery
1,576/1,576Products migrated, checked against the official export
Case Study: Migrating a 1,576-Product Porsche Parts Store from iGetWeb to 100% WordPress — Like-for-Like Move, Redesign and 301s for Every Link
Moving a 1,576-product Porsche genuine parts store from iGetWeb to 100% WordPress: like-for-like first, then a redesign, with 301s for 3,274 old link IDs. Nothing left behind. The hosted platform the shop had used since 2015 is closing at the end of the year. Lots of products, lots of links, but a sitemap of fewer than 60 URLs with no product pages at all.
Industrial Supplies / B2B ProcurementSamut Prakan
1 dayUntil Google's AI Overview described the business correctly
Case Study: Concenpro, from AI Mockup to a 28-Page Bilingual B2B Website, Summarised by Google AI Overview Within 1 Day
Concenpro Co., Ltd., a procurement company serving factories, came with an AI-generated website mockup and no photos of its own, asking for a one-page bilingual site while hoping to show up in search. The catch: purchasing teams don't search for company names, they search for products. A one-page site gives Google nothing to match those searches to.
Home Exterior Contractor / WPC & Steel WorksSamut Prakan and Chonburi
2 jobsJobs the client closed from the website
Case Study: A Cheap Website for THB 5,600, How NexSteel Solutions Got 127 Pages in 3 Languages and Closed 2 Jobs in the First Month
A skilled contractor for WPC slats, composite decking, awnings, carports and steel fences had real project photos but no website, and gave us very little information to start with. Most local competitors only had a Facebook page, and every main search term for this work still had very low difficulty.
All Case Studies
71 case studies
Local Marketplace / Web AppChonburi
4User groups with mapped workflows
Case Study: Designing a Map-Based Marketplace Web App in Chonburi, from a Subscription-Bound AI Prototype to an Owner-Controlled System
The owner built a map-based marketplace with an AI website builder, then ran into its limits and monthly fees and wanted to move to their own system. They did not know how many pages the site had or how its data was stored, so the first job was to map the existing system clearly.
Private Transfer / Taxi / TravelHua Hin, Prachuap Khiri Khan
400+Total pages
Case Study: A 3-Language Hua Hin Private Transfer Website, 400+ Pages, 3 Booking Types and First Google Clicks Within Days
A private transfer service in Hua Hin already had a website, but its customers search by route, such as Bangkok airport to Hua Hin, and want a clear price before they book. The owner wanted a new site covering every route people actually search for, in several languages, taking one-way, return and day-tour bookings.
Real Estate Agency / Property ListingsBangkok
2,240 → < 600Crawled – currently not indexed (plan target)
Case Study: A Bangkok Property Agency With 2,300 Listings, Yet Google Indexed Less Than Half. The Audit Traced It to the URL Structure
The site had more than 2,300 real rental and sale listings, yet Search Console showed 8.06K pages not indexed and clicks had been flat for 15 months. The owner had built and run everything himself. He watched "Crawled – currently not indexed" keep climbing without knowing the cause, and wanted the listing pages to earn traffic of their own.
Deep Tech / AgriTech / Robotics / B2BBangkok
15,400Monthly searches that can actually support sales pages
Case Study: Keyword research before building a site for a new deep-tech company with 3 business lines, whose brand domain was listed for sale
A technology company less than 3 months old runs 3 business lines that sell to completely different buyers, and has no website at all. Its brand name on .com is listed for sale on a domain marketplace, the .net is already registered by someone else, and the company still has no email address on its own domain.
Boat Tour Operator / TravelPhuket
13,660Searches per month across both markets
Case Study: Keyword research before building the site — an island boat tour company with 13,660 searches a month, no website, and two brand domains sitting unregistered
This boat tour company owns its boats, sells real routes and holds a 4.8-star review score — yet it has no live website, and both of its brand domains are registered to nobody at all. Today every booking comes through agents and booking platforms, many of which already resell this operator's own trips.
Travel Agency / Outbound ToursBangkok
478Pages audited in detail
Case Study: SEO Audit of an Outbound Tour Company, a 13-Year-Old Domain and Thousands of Tours Google Could Not Read
An outbound tour company had a 13-year-old domain and 3,400+ tours, yet "ทัวร์ญี่ปุ่น" (Japan tour), searched 9,900 times a month, was not even in the Top 100. It already had country pages with content and FAQs. The cause: country pages delivered their content through JavaScript only, and all 161 blog articles told Google they were the same page.
Non-profit / Conservation / EducationThailand
WonTender outcome
Case Study: Winning the Tender for an International Conservation Foundation's Education Website, What We Analysed Before Bidding and What We Proposed
An international conservation foundation opened a tender for a Thai-language website on the online wildlife trade, built on another country office's prototype. That site scored 32 on mobile Performance. The goals were to educate people about the online wildlife trade and to invite them to sign up as volunteers. No Thai search term yet brought anyone to the project.
HVAC Wholesale / Solar / Auto Parts / B2BBangkok (Sukhumvit)
203Keywords checked across 3 businesses
Case Study: Keyword research before building a site for an air conditioner wholesaler: a small market, weak competitors, and how much to expect from SEO
An air conditioner wholesaler selling to contractors wanted to know, before building its website, whether SEO was worth it. It has no showroom and shows no prices, and the term "แอร์ราคาส่ง" (wholesale-price air conditioners) gets only about 130 searches a month combined. The company also has 2 side businesses with much bigger search terms, but most of the people searching them are not wholesale customers.
Industrial Safety / Lifting Equipment / B2BBangkok
104Pages checked URL by URL
Case Study: SEO audit for a factory siren light maker with an 18-year-old domain and 104 pages, ranking for only 2 keywords
A factory siren light maker had an 18-year-old domain, 104 pages and long articles written from real experience, yet Google ranked it for only 2 keywords. 58 pages had no H1, the homepage title was simply "Home", and most articles targeted a term searched only 70 times a month.
Real Estate Developer / Townhome & VillaPhuket
10Issues ranked by urgency
Case Study: SEO audit for a townhome and villa developer whose domain was already in the deletion queue on audit day
A townhome and villa developer had a well-designed bilingual website, but on the day we audited it the domain had been expired for over 2 months, was in pending delete status, and the site would not load. Even before the site went down, it ranked for no keywords at all, because its SEO basics had been left unfinished since the site was built.
Software House / B2B TechnologyBangkok
25Pages with a rewritten H1 and page title
Case Study: SEO audit for a software house with a perfect Lighthouse SEO score of 100 and zero ranking keywords
A software house built its site in Next.js and scored a perfect 100 on Lighthouse SEO, with 17 real projects to show, yet it did not rank for a single keyword in Thailand, because the whole site pushed a term searched only about 10 times a month. 97.6% of its inbound links were spam, and an automated chat covered about 40% of the mobile screen within the first 3 seconds.
Private Taxi / Airport Transfer / Travel ServicesPrachuap Khiri Khan (Hua Hin)
1,300Google clicks in the latest 3 months
Case Study: 5-language taxi and airport transfer website grows Google clicks about 12x in 3 months
A 5-language taxi and airport transfer website in Hua Hin got only 105 Google clicks in 3 months, with an average position of 20 and no tracking of WhatsApp taps. The Chinese and Vietnamese language codes were wrong, the heading order was wrong on every page, 505 of 507 images had no set size, articles barely linked to each other, and Ahrefs saw the site ranking for only 2 keywords.
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