Who this case is for
If you run a transfer, taxi, car rental or travel business whose customers are mostly foreign visitors, and you still rely on middlemen or walk-in customers, this case is for you.
This is Krabi Taxi Cab (krabitaxicab.com), a transfer service run by real Krabi locals, covering Krabi Airport, Ao Nang and cross-province trips all over Thailand. The result the owner was happiest about: 2 days after the website went online, a customer contacted the business via LINE OA to ask about a booking.
Watch the case study video
Video from our YouTube channel (a Thai version is also available at youtu.be/dFggB7pJRSM)
Start by understanding the client’s customers
Before designing a single page, we asked: who is actually going to book this car? The answer was clear.
- Mostly foreign tourists from many countries. Many are not comfortable reading English, and they trust a site that speaks their language.
- They search by route. People don’t search for a taxi company’s name; they search for getting from one place to another, such as airport to hotel or Krabi to the next province.
- They decide on mobile, under time pressure. Some book before flying, some while waiting for bags. They only need to know a few things: the price, the vehicle, and who to contact right now.
- Chat apps differ by nationality. Some use LINE, others WhatsApp or WeChat. If their app isn’t offered, they book somewhere else.
This analysis became the design principle for the whole site: the customer’s language + the routes they search + clear prices + contact through the app they already use.
How we planned the site (high level)
Instead of a one-page company profile, we planned the site as a system that answers travellers’ searches broadly.
- Route pages. Each popular route has its own page with distance, suitable vehicles and fares taken from the client’s real pricing system. No invented prices.
- Place and travel-guide pages answer the questions travellers have before booking and lead to the related routes.
- 8 languages on every key page, so visitors from each country find the site in their own language.
- Location-true imagery showing the car parked roadside at each destination, so customers can picture the trip before booking.
- The shortest path to booking. Every page has a booking button; the booking form reaches the admin instantly, alongside LINE OA, WhatsApp, WeChat and phone.
- Measurement from day one. Google Analytics 4 and Search Console were connected before launch, to see which searches bring visitors and which pages lead to contact.
The technical work behind this, such as page hierarchy, how pages connect, and preparing data so Google and AI understand the business, is tailored to each client, so we don’t detail it here.
What happened
2 days after the website went online, a customer contacted the business via LINE OA, asking about travel around Krabi including stops at attractions along the way. It’s the first sign the structure is doing its job: bringing people who need a ride to the site and giving them the confidence to message the owner directly.
Ranking for route searches in each language is the next goal, not a result yet. We keep tracking it in Search Console and GA4.
FAQ
Does a transfer business really need a multilingual website? If most customers are foreign, yes. Travellers search and decide in their own language; a Thai- or English-only site misses many of them.
Do I need a page for every route? Not every route, but the routes people actually search for should have their own pages. We help you decide which to build first.
Who gets notified when someone books? The booking form reaches the admin instantly, and customers can also message through the chat app they prefer, so no job is missed.
Want a website customers actually book from?
If you run a transfer, tour, boat or accommodation business in Southern Thailand and want travellers to find you, message our freelance team on LINE OA, or start with a free website audit and see our web development and SEO services.