Who this case is for
If you run a transfer, private taxi or touring-car business and already have a website that rarely brings in bookings, this case is for you.
The client here is a private taxi service in Hua Hin with a range of vehicles, from sedans and family cars to VIP vans and a cargo pickup. The owner asked to stay anonymous, so we share the thinking and the real outcomes only.
Start with the business and its customers
Before planning any page, we looked at what the business sells, who books, and how they search.
- Customers search by route, such as from the airport or Bangkok to Hua Hin, or from Hua Hin to another province, not by company name.
- They want the price before they ask. Without a fare or a car that fits their group, they move on.
- They come in several languages: Thai travellers, international visitors and the Japanese visitors who love Hua Hin.
- Their needs differ. Some want one-way, some a return trip, some a car for a full day of sightseeing.
The conclusion: the site must answer the routes people search + show prices they can trust + let them book the way they travel, in their own language.
How we planned the site (overview)
- Route pages in both directions. Every searched route linked to Hua Hin has its own page, and route cards say clearly that both directions are available, with a one-way starting fare.
- Airport, day-tour and fleet & fares pages, so visitors can compare cars by passengers and luggage in one place.
- Travel guides: the old site’s articles rewritten and improved, each linking to the relevant routes.
- One source for prices. Only fares confirmed by the owner are used; anything unconfirmed shows “Price on request” instead of a guess. When the owner changes a fare, every page updates together.
- 3 languages written natively, not word for word, and always updated together.
- The client’s real vehicles in the gallery.
- Built for phones, checked on narrow screens so fare tables and Book buttons always fit.
The technical details behind this are tailored to each business, so we don’t go into them here.
A booking system tested before handover
The booking form has 3 modes, one-way, return and day tour, each asking only what it needs, such as the return date and time or the places to visit.
Before handover we sent a test booking in all 3 modes from pages in different languages. Each showed a thank-you page with a reference number, every field reached the back office, and the owner confirmed every notification email arrived.
What happened
A few days after Google began indexing the site, the latest 24 hours in Search Console showed 60 impressions and 5 clicks, with the site appearing in all 3 languages for Hua Hin taxi searches, routes from Bangkok and sightseeing topics.
This is an early signal, not bookings. Ranking for the main searches and bookings from the site are next-stage goals, tracked in Search Console and in GA4, which is already set to count calls and bookings.
Checklist for transfer businesses
- Do your most-searched routes each have their own page?
- Are prices consistent on every page? If unsure, “Price on request” beats a guess.
- Can customers book a return trip or a full-day car?
- Have you tried booking on your own phone, and do alert emails really arrive?
- Can you see who called or booked, and from which page?
FAQ
I already have a website. Is a new one worth it? If your current site has no pages for the routes people search, or booking is awkward on a phone, a site planned around customer behaviour helps a lot, and good existing content can be reused.
I don’t have prices for every route. Can I still launch? Yes. Routes without a confirmed fare show “Price on request”, and customers can still message you or send the booking form.
How many languages do I need? It depends on your real customers. Here we chose English, Thai and Japanese to match Hua Hin’s visitors.
Want a transfer website customers actually book through?
If you run a transfer, tour or accommodation business and want travellers to find you, message our freelance team on LINE OA or start with a free website audit, and see our web development and SEO services.