Durian and Fruit Export Website for Yala Province
January 19, 2025
Southern Whale
Problem
Farmers and fruit exporters in Yala province produced world-famous “Yala durians” and “Yala mangosteens,” but lacked an official B2B export website. Products reached international markets primarily through middlemen, reducing farmer profits significantly.
Approach
Southern Whale built a comprehensive B2B export website featuring:
- Multiple exporter and farmer member profiles
- Product showcase with variety options, volumes, pricing, and certifications
- Order management and payment processing system
- Buyer registration portal (importers, logistics companies, distributors)
- Quality certifications, testing results, and compliance documentation
- SEO optimization for “Yala durian export” and “Thai mangosteen exporter”
- B2B communication and negotiation tools
Results
Within the first year, the website attracted 120 exporter members and 85 buyer accounts from countries including China, Vietnam, and Malaysia. Export volumes increased by 180% compared to previous year. Farmers could now sell directly, bypassing middlemen, and increased household income by 45% on average.