Website Pricing Thailand 2026: How to Budget a Company Site

Every client who reaches out to us asks the same question first: “How much does a website cost?” The short answer is “it depends on what you want the site to do.” This article breaks down every line item so you can size your own budget before you sit down with any agency.

Thailand Website Pricing in 2026, by Project Type

Prices in the market run from 5,000 THB to multi-million-baht builds. The gap isn’t agencies gouging clients — it’s that the word “website” covers wildly different scopes of work.

1. Single Landing Page — 15,000 to 80,000 THB

One page for a specific campaign with a Hero, form, CTA, and sales sections. Price depends on:

• Template-based (Webflow / Framer / WordPress page builder): 15,000 – 30,000 THB
• Custom design + custom animation: 30,000 – 60,000 THB
• With conversion funnel + A/B testing setup: 60,000 – 80,000 THB

Best for: new product launches, lead gen, pre-launch campaigns.

2. Marketing Website (5-15 pages) — 80,000 to 350,000 THB

The standard corporate website: Home, About, Services, Blog, Contact, Case Studies.

Type	Price (THB)	Quality
Template (WordPress ThemeForest)	30,000 – 80,000	Looks fine, but middling performance/SEO
Custom WordPress	80,000 – 200,000	Flexible, but plugin hell long-term
Custom Astro / Next.js	150,000 – 350,000	PageSpeed 90+, SEO-ready, easy to scale

Best for: businesses that need to build authority and organic traffic.

3. E-commerce — 150,000 to 800,000 THB

A full online store. Price depends on:

• Shopify setup + theme: 80,000 – 150,000 (plus Shopify monthly fees)
• Custom WooCommerce: 150,000 – 400,000
• Custom headless e-commerce (Next.js + Medusa / Shopify Storefront API): 400,000 – 800,000

Things that push price up: multi-currency, multi-language, membership systems, subscriptions, B2B wholesale, multiple shipping providers.

4. Web Application / Custom System — 300,000 to 3,000,000+ THB

Custom systems built for your organization: booking, CRM, ERP, LMS, internal dashboards. Price scales with scope and complexity.

Read more: Custom Software Development for Thai businesses

The Real Cost Drivers (That Agencies Don’t Always Disclose)

The number on the quote is just the tip of the iceberg. What actually moves price:

1. Custom vs Template Templates start at 5,000 THB but suffer on performance and lock you into a page builder. Custom design takes 30-60 hours of research and design per project, which is why pricing differs by 10x.

2. Tech Stack

• WordPress: lowest sticker price, but hosting, plugins, and maintenance add up. Three-year TCO can exceed a modern stack.
• Astro / Next.js: higher upfront, but free hosting on Cloudflare/Vercel, no plugin sprawl, lower maintenance.

3. Performance & SEO Setup PageSpeed 90+ from Day 1 requires image optimization, code splitting, critical CSS, Schema.org, hreflang. This isn’t a “tick the checkbox” task — it takes 8-16 hours.

4. Multi-language Going from 1 language to 5 doesn’t multiply the price by 5 (only 1.5-2x), but the architecture must be planned upfront so you don’t have to tear it apart later.

5. CMS or Static

• Static (Astro Markdown): fastest, cheapest, but the client needs to understand Git.
• Headless CMS (Sanity / Strapi / Payload): add 50,000 – 150,000 THB, but lets the client edit content directly.

6. Integrations LINE Notify, Facebook Pixel, Google Analytics → free. HubSpot CRM, Mailchimp, Stripe → 10,000-30,000 THB each. Legacy ERP/POS systems with no API → 50,000-300,000 THB.

Red Flags to Watch For on Quotes

Cheap doesn’t mean good value, and expensive doesn’t mean quality. Warning signs:

• “Full website, 5,000 THB” — almost always a template with the logo and copy swapped in. Wait for a plugin update and it breaks within 6 months.
• No tech stack named — a good agency tells you whether they’ll use WordPress, Astro, Next.js, and why.
• No discovery phase — good projects start with a workflow conversation before any code. A quote in 24 hours with no call is a template quote.
• Hosting and maintenance not discussed — websites aren’t “ship and done.” Year 2 onward needs someone watching the lights.
• “SEO included free” — real SEO is 10-40 dedicated hours a month. Free SEO is an auto-tool sending a PDF.

Where Southern Whale Fits

Straight up: we sit in the Premium Custom Build bracket — 150,000 to 800,000 THB for marketing sites, 400,000 to 3M+ for web apps.

Why:

• We use Astro/Next.js and a modern stack — never templates.
• Every project starts with a discovery workshop before any code is written.
• Schema.org, hreflang, multi-language setup, and SEO foundation are included from Day 1.
• We cap intake at 3-5 projects a month so every client gets real attention.

We’re not the right fit if:

• You want a one-page website in the 5-figure-baht range — others do that better than we can.
• You need it done in a week — we work in 4-16 week cycles.
• You want to edit it all yourself in a page builder — that’s not what we do.

How to Size Your Own Budget Before Talking to Any Agency

Answer these 5 questions first:

1. What’s the website’s goal? Lead, sale, brand, booking, education?
2. How many pages will it have, and who updates them? Static or CMS?
3. What integrations do you need? CRM, payment, inventory, API?
4. What traffic do you expect in 12 months? Hosting tiers differ.
5. What 3-year TCO can you absorb? Hosting + maintenance + feature development.

Answers to those five questions let you have a focused conversation with any agency — no inflated quotes, no underestimates.

Ready to Talk About Your New Site

If your business sits in the Premium Custom bracket (Marketing Site 150K+ or Web App 400K+) and you want a team that understands Southern Thailand, let’s talk. The first discovery workshop is free, and we’ll send you a proposal within 3 business days.