Case Study: Krabi Adventure Online Booking System Increased Sales by 325%

Project Details

Pain Points Before Starting

Krabi Adventure Tours is a medium-sized tour company in Krabi with 15+ tour programs but faced these problems:

1. Booking through Line Official: Customers had to chat to ask prices, check availability, send names, send payment slips—all manual
2. Slow responses: 2 admin staff couldn’t keep up during High season; customers waited long and went to competitors
3. No payment system: Had to transfer money and send slips; admin had to check each payment manually
4. Difficult management: No booking calendar; didn’t know how many tours or people per day

Solutions Developed

1. Customer-Facing Booking Website

• Tour Catalog: Displays all tour programs with photos, reviews, prices
• Smart Booking Form: Select date, program, number of people, check availability in real-time
• Online Payment: Supports Credit Card, QR Code, Mobile Banking through Stripe
• Auto Voucher: After payment, system sends Voucher via Email + LINE automatically

2. Admin Dashboard

• Booking Calendar: View daily/monthly booking schedule
• Customer Management: Store customer data, booking history
• Analytics: Daily sales, monthly sales, best-selling tours
• Mobile App: Admin can view on mobile, receive notifications for new bookings

3. LINE Integration

• LINE Login: Customers can login with LINE
• LINE Notify: Notify admin when new bookings come in
• LINE Voucher: Send Vouchers through LINE OA automatically

Results

• Conversion rate increased from 20% to 85%
• Bookings increased 280% in first 3 months
• Admin only needs to check exception cases, reducing work by 70%
• Customers satisfied because they can book instantly 24/7 without waiting for chat responses