Who this case is for
If you sell well on a freelance platform or social media, run ads every month, but still have no website of your own, or once paid for a website you could not actually use, this case is for you.
Raiden AI & Video Production, run by director and editor Tee Parinwat with more than 10 years in video, offers video production, production-grade AI video and AI video courses.
The owner is a friend of ours who came to us with no background in websites or organic marketing. We go into more detail than usual, because his questions are the ones many business owners have.
The starting point: selling well, but in someone else’s house
1. Strong sales on Fastwork Dozens of AI video jobs sold, high ratings and repeat clients, with equally good reviews for video shoots. But every customer knew him only through his platform storefront.
2. Ads as the main channel At its peak, ad spend reached about 40,000 baht a month. Ads work fast, but the moment spending stops, the visitors stop too.
3. A commissioned website that never went live The owner told us he had once commissioned a fully custom-coded site and shared the files. We found the front end built in Next.js, with a separate Python back end and its own database. Running it meant installing several programs and keeping commands running in two windows, so it was never put into use.
Why have your own website if the platform already sells?
This was our friend’s first question, and the answer is not “stop selling on the platform”.
| Selling on a platform | Your own website | |
|---|---|---|
| Fees | A percentage taken from every job | Customers who find you directly mean no fee to share |
| What customers see | Your store next to dozens of competitors | Only your work and services |
| Rules | The platform can change rules or rankings anytime | You are in control |
| Customer contact | Hard to reach clients off-platform | Direct contact via LINE OA or forms |
| Brand image | Every storefront looks the same | Designed to match your work |
| Storefronts compete inside the platform | A page per service that can rank under your own name |
Keep using the platform as an extra marketing channel. Platforms are good because buyers are already there. Your website is your brand’s home, where customers check credibility before deciding, and where new customers find you on Google.
Ads vs SEO: the same money, different results
This case makes the comparison clear because real ad figures are available.
- Ads are like renting: you get visitors for as long as you pay, and everything stops when you stop
- SEO is like building a house: slower at first, but pages that rank keep bringing visitors without paying per click
The peak month of about 40,000 baht in ads is enough to build a full website with content and still fund months of further content. Had part of the ad budget gone into a website from the start, the site would likely be well established with years of content by now.
We also wanted him to start soon because the AI video production market is still new and few competitors run serious websites. The first to start gains the advantage, since Google rewards sites with complete, long-standing content.
We did not advise stopping ads. Use ads for short-term sales, and let the website and SEO gradually reduce reliance on ads over time.
What we did
1. Consulting before building
We explained what a domain and hosting are, how SEO works, and why each service needs its own page, so the owner understood the full picture before deciding.
2. Gathering what already existed
We pulled services, process, portfolio, reviews and contact channels from Fastwork and the Facebook page and reorganised them, using only real information.
3. A design that feels like a video studio
A cinematic black-and-blue look with video work as the hero of every page. The homepage opens with “Let us direct every frame that tells the feeling”.
4. Pages based on real searches
- 3 core service pages: video production, AI video, AI video courses
- Sub-service pages such as AI music videos, corporate AI training and video editing
- English pages for international clients, such as hotel and real estate video
5. 10 guide articles
Grouped into 5 topic clusters, including AI video creation, tools, and ads or music videos. Every article links back to a related service page, so readers looking for knowledge can continue to a page where they can hire.
6. Foundations Google and AI can read
Titles and descriptions on every page, structured data for the business, services and FAQs, a sitemap, and an llms.txt file so AI systems such as ChatGPT and Perplexity can read the site more easily.
7. Launch on the brand domain with measurement
Launched at raidenproduction.com with Google Search Console and GA4 counting contact form submissions, and forms sending to a real inbox, tested in both Thai and English.
8. Handed over for self-editing
The admin area is WordPress with a built-in user guide. The owner can add work, edit text and write articles without running programs or typing commands.
What to watch for when hiring a web developer
Lessons from the site that was commissioned but never used, as questions to ask before hiring:
- Is the admin area fully custom, or a widely used CMS? Custom systems are flexible, but if the developer disappears, the next person may have to learn the whole codebase. A CMS such as WordPress is easy to hand over.
- What knowledge is needed to use it? If the answer is installing software, running commands or managing a server, and you have no technical team, budget for long-term maintenance.
- Who owns the domain, hosting and code? They should be in your name and account.
- Try the admin yourself before the final payment. Add a project or edit some text. If you cannot, have it fixed before accepting the work.
- AI-built or vibe-coded sites are fast to make, but ask who handles security, updates and backups.
- Ask about SEO from the start. A beautiful site without pages for what customers search will not be found on Google.
Results still being measured
The site went live on its real domain on 8 Nov 2026, so there are no ranking or enquiry figures yet. We are tracking:
- Keywords gaining impressions and rankings in Search Console
- Form submissions and LINE contacts from the site in GA4
- The share of customers from the website compared with the platform and ads
We will update this case once a full cycle of data is available.
FAQ
I already sell on a platform. Do I need a website? You do not have to choose. A platform is a good extra channel, while a website lets customers who find you contact you directly without sharing fees.
I already run ads. Should I do SEO too? Yes, if you plan for the long term. Ads work fast but stop when spending stops, while SEO takes time but builds up.
I paid for a website that does not work. Do I have to throw it all away? Not always. In this case, we used the existing information and design direction as a base, then moved it onto a system the owner can maintain.
Want your own brand website?
If you sell well on platforms or social media but have no website, or have one you cannot use, send it to us. Message our freelance team on LINE OA or see our web development service.