Who this case is for
If your business is stronger than your website shows, with real projects all over your Facebook page and plenty of video views, yet people searching on Google cannot find you, this case will feel familiar.
The client is a smart door lock supplier and installer with a showroom in Bangkok and nationwide installation. It prefers not to be named.
A business stronger than its website
Before touching the site, we went through the website, Facebook page and YouTube channel, and found the real business far bigger than the site suggested.
- More than 20 hotel projects, from resorts in Phuket, Samui and Pattaya to dormitories with hundreds of rooms
- Corporate clients, such as a retail chain with more than 300 branches using face-scan access
- Products sold in leading home improvement stores and online marketplaces
- More than 300 YouTube videos with nearly 400,000 total views, and close to 10,000 page followers
Everything good was there, just not on the website.
Problems found, and how we fixed them
1. The site described the wrong business
Problem: The old site positioned itself as a door lock shop, although hotel systems were the main income. Hotel owners visiting the site did not know the company could serve them, and hotel work sat on pages with no menu entry.
Fix: We reorganised the site into 5 sections based on the real work, with hotel systems and project work as the main pages.
2. People searching on Google could not find it
Problem: Searches such as digital door lock, remote doors and hotel key card systems add up to thousands a month, but the site was not on page one, so ready buyers found competitors instead.
Fix: We matched each page to what each customer group searches, and used sliding door locks, the most popular product, to draw people in from search.
3. Very slow on mobile
Problem: The mobile homepage took about 13 seconds to show its main image, so most people left before seeing a product.
Fix: We rebuilt the pages lighter, with the main content loading first.
4. Real projects were missing from the site
Problem: More than 20 hotel projects existed only on Facebook, so website visitors never saw that credibility.
Fix: We moved the projects onto the site, organised by project type and number of units installed.
5. YouTube and Facebook did not send people to the site
Problem: Videos with nearly 400,000 views had not a single link back to the website.
Fix: We used more than 200 how-to videos to build model-by-model help pages, and set out how videos and posts should link back to the relevant pages.
6. Inconsistent contact details
Problem: Three different phone numbers were spread across channels, which could confuse customers.
Fix: One main number across the site, with contact buttons split by customer group, such as quote requests for hotels and offices, or sending a door photo on LINE for a model recommendation for homeowners.
The technical details are tailored to each site, so we do not go deeper in this case.
Results 7 days after relaunch
Organic traffic from Google rose about 50% compared with the period before the redesign.
Early gains like this usually come from pages Google already knew, now better matched to searches and faster to load. We will keep tracking how far the main hotel system and sliding lock keywords climb, and whether quote requests from the site increase.
Seven days is a short window, so this is an early signal, not a final result.
Checklist: does your website describe your business correctly?
- Does your highest-earning work have its own page reachable from the menu?
- Are the real projects on your page also on your website?
- Do your videos and posts link back to the site?
- On mobile, can visitors see a product within 3 seconds?
- Are your phone numbers and contact channels consistent everywhere?
FAQ
Will a redesign lose our existing rankings? If the new structure matches searches and old links are redirected properly, rankings usually improve. In this case Google traffic grew from the first week.
We already get lots of video views. Why do we still need a good website? Videos build awareness, but without a path to the website, ready buyers cannot find more information and end up with competitors.
Want your website to tell your business story correctly?
Message our freelance team on LINE OA or see our website redesign service.